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 Keyword Effectiveness

 by Scott F. Geld

http://www.marketingblaster.com

As marketers, we all understand the importance of search engine rankings. Around 85% of all web users search for web sites using a search engine, with many users not venturing past four or five pages of subsequent search results on their keywords to find what they are looking for. Achieving a high ranking on popular search engines is therefore vital to the success of any web site in the quest to attract visitors & sales. Keyword selection and optimizing the site using those keywords contribute immensely to this goal.

How it works

The words used on your site are used by the search engines in their ranking algorithm, and many will take into account the density of words found within normal sentence constructs of your content.  If the keywords do not reveal themselves in high enough density then your ranking for those keywords will be penalized. Using techniques to hide keywords or spam the engine will also result in ranking penalties.

 Use of keywords in your title, header tags, and in the anchor text of links to your site are also highly valued by many search engines. 

Be the "Buyer"

Keywords should therefore be thoroughly researched and carefully selected. Think how your target buyer would think when using a search engine to find products & services you are selling.  For example, if you are selling lawnmowers, keywords a buyer may use could include the brand of mower, the region of the country/state they are located in and words like "buy" and "shop". It is quite likely that you will come up with a long list of potential keywords to use.

To help you select keywords, use programs such as those found on http://www.overture.com , http://www.wordtracker.com and http://www.goodkeywords.com to check on a keyword's popularity. The more popular a chosen keyword is then the more likely a decent ranking will bring you the traffic you want and need.

 Scott F. Geld is the Director of Marketing for Marketing Blaster, Inc., an Internet firm specializing in providing targeted traffic and leads.  For more information, please visit http://www.MarketingBlaster.com

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